Hi, I'm Sarah, the Heart behind Norfolk Paws & Trails

Passionate about dogs, committed to providing the best care for your furry family members.

Sarah with a happy, relaxed dog

Growing up in Norfolk, I've always been surrounded by dogs. From my childhood companion Rusty, a spirited Border Collie who taught me the joy of daily adventures, to the countless rescue dogs I've fostered over the years, my life has been enriched by the unconditional love and boundless energy that only dogs can provide.

After working in corporate for several years, I realised my true passion lay in caring for animals. In 2019, I made the leap to turn my love for dogs into Norfolk Paws & Trails. What started as helping a few neighbors quickly grew into a trusted service for busy pet parents across Norwich and the surrounding villages.

Every dog has their own personality, quirks, and needs. Some love to chase tennis balls for hours, others prefer gentle strolls and plenty of sniff time. My approach is simple: get to know each dog individually and tailor their experience to what makes them happiest. Because when your dog is happy, you're happy – and that's what this is all about.

Our Values

These core values guide everything we do at Norfolk Paws & Trails

Reliability

Rain or shine, we're there for you and your dog. Consistent, dependable service you can count on.

Safety

Pet First Aid certified and fully insured. Your dog's safety and wellbeing is our top priority.

Fun

Every adventure should be joyful! We focus on creating positive, enriching experiences for every dog.

Communication

Regular updates, photos, and open communication keep you connected to your dog's day.

Qualified & Committed

Fully Insured

Comprehensive public liability insurance for your complete peace of mind.

Pet First Aid Certified

Trained to handle any emergency situation that might arise during adventures.

Local Knowledge

Born and raised in Norfolk with intimate knowledge of the best walking spots.

Ready to Meet Your Dog's New Best Friend?

I'd love to meet you and your furry friend! Book a free meet & greet and let's see if we're the perfect match.